A brand is your logo, your website, and your tagline. A brand is your color scheme and your brand usage booklet. It’s your building, your employees, your management team, and your culture. It’s your products or services. It’s your pricing model and it's the way you do business. A brand is all of those things. A brand is all of those things and then some. A brand is what makes your company your company. When it's done well, a brand changes the way consumers think about and interact with your business. Having a good brand eliminates the need to compete on price alone. All things being equal, the company with a stronger brand will win any sale, even if they’re more expensive. Consumers will pay a premium to have brand name products. This video was created to help VE teacher understand the Company Branding competition and give you a general overview of the general components of company branding
Why do people fork over hundreds of dollars for a new pair of Nike shoes? They’re just shoes, after all. I’ll give you a hint: it’s not the shoe. It’s the image of the brand. Nike makes you feel empowered like you're part of the team. When you step into a pair of their shoes, you can do anything. Their tagline even says so: Just Do It. A good brand is also a way of life. Think of companies like Harley-Davidson, or Apple Computers. Those brands change the lives of their customers for the better. When you buy a Harley, you’re not buying a motorcycle. You’re buying a lifestyle of uncompromised freedom and open roads. Hardcore fans even tattoo the logo on their bodies. Those extremists are called brand ambassadors. When you buy an iPhone, you’re not just buying a cell phone. You’re buying simplicity and connectedness. You’re challenging the status quo. You also paid a premium for it. In fact, research has shown that iPhone technology is actually behind the industry standards. Yet, consumers are willing to pay a premium for sub-par technology because they love the brand. How’s that for loyalty?
YOUR COMPANY TAGLINE/SLOGAN - (COMING SOON)
COMPANY COLORS - (COMING SOON)
LOGO DESIGN - (COMING SOON)
THE BRANDING COMPETITION - (COMING SOON)